is here! Set your clocks and your objectives ahead!
Can you believe that Spring is a few short days away? The end
of March, also brings the end of the first quarter of business.
How are your results?
Can you see the opportunity to enjoy some relaxing time off
this summer, or do you see many long working hours ahead of
you to catch up to your plan?
Are there any clear warning signs?
Bowman Training Initiatives may have the answer you need. Why
not invest five minutes of your time to call me and discuss
You have nothing to lose but your free time this summer!
Speaking at The University of
I had the pleasure of speaking to a group of Marketing students at
The University of Toronto last week and I was impressed by their eagerness
to learn and attention to detail. There were some great questions
from the group regarding what it is like to work in the marketing
field, what are the job prospects etc. One question that seemed to
be on everyone’s mind was “what area of marketing do I
really want to settle into for a career?”
This question led me into a discussion about the relevance of the
“4 P’s” in today’s approach to marketing strategy.
Product, Price, Promotion and Place were the standards for dissecting
marketing as a concept for the last 50 years. Things have changed
dramatically today with the emergence of the internet, level of knowledge
of consumers, global markets and the multitude of demographic characteristics.
Marketing is no longer that simple.
The pens were flying as I addressed what I considered to be some of
the current and future trends for marketing personnel. I see the necessity
for an expansion of the “4 P’s” to include Competition
Analysts, Environment and Government Regulatory Specialists, Sales
Effectiveness Trainers, Innovation Teams, Product Life Cycle Planners
and Consumer Psychologists. Marketing and sales will be forever linked
in this process therefore a company that wants to be successful in
future years needs a strong Marketing and Sales Strategy coupled with
their Business Plan, that clearly communicates to all employees direction
and accountability. I guess that might add another position to the
These students have a huge number of choices to make in the coming
years regarding their careers and their lives. The number of options
available to them in the marketing field will continue to grow and
diversify in the coming years. What it all comes down to is that as
long as there are products and services to sell, decisions to be made
and media to use as a messenger, there will always be positions in
Marketing, whether it be as an employee or consultant. Hey, put me
down as the “5th P, the Prophet”
spent on any type of training is an investment in your most valuable
resource, a resource which can be made more effective and efficient,
The investment you make in training does not just impact positively
on your bottom line today, but next year and in subsequent years.
Please click on the photo
at the left to watch Jeff and see how an investment today shows
exponential returns in years to come.
Sign up for Bowman Training Courses
at Sheridan College
“Cold Contact to Hot Sale”, a staple of the BTI course
selection and “Creativity to Rejuvenate Your Business”
are now part of Sheridan College’s Home Based and Small Business
Workshop Series. Both Brampton and Oakville Campuses have upcoming
dates for both courses. Please log onto www.sheridaninstitute.ca
and click on the Continuing Education link to register for these courses
March 31st – 12:00pm – 4:00pm – Cold Contacts –
Hot Sales – Brampton Campus
April 21st – 12:00pm – 4:00pm – Cold Contacts –
Hot Sales – Brampton Campus
May 5th – 1:00pm – 5:00pm – Creativity to Rejuvenate
Your Business – Brampton Campus
May 26th – 9:00am – 1:00pm – Creativity to Rejuvenate
Your Business – Oakville Campus
article from Government of Ontario Publication
Bowman is back for another year of Business Mentoring with
The Brampton Small Business Enterprise Centre
Stabilize or grow your business. For
small business owners with existing businesses in the early growth
phase, any sector, any market. Suggested maximum of 5 employees
and $500,000 in annual sales.
- March through June 2007
- A FREE Service!
- 9:00 – 11:00 am
- Ask a panel of Business Experts
- Advice that can get you over those obstacles
Contact us to reserve your time
Positioning and targeting
Media Relations and Training
Sales Training and
Customer Service Training
Team Building Creativity
Branding and Packaging
Advertising design and creation
Tip for Spring
“Sell Your Strengths and Buy Your Weaknesses”
In the beginning there was time,
it seemed, lots of it. You often waited for the phone to ring,
sat patiently watching for e-mails and networked endlessly.
As time went on, business relationships grew, networking paid
dividends and cash started flowing into your hands. We have
all been there, and if you haven’t, keep networking
and you will. Eventually you reach a place when you realize
you have no more hours left in a day to do everything you
once did. It is at this point that the business rule above
needs to kick in. Tax time has proven to me that I need someone
to keep my statements and taxes in order. I will waste more
time doing it myself than I would pay for someone with that
skill to do it.
I have tried something new in this newsletter, a video portion.
It saved me space on the newsletter, looks very professional
and allows people to see or hear me speak who may never have
had the opportunity before. Enter Heart and Soul Media www.heartandsoulmedia.com
Not only a great time saver, but when it generates interest
from potential clients it actually makes me money!
Another area where I have found this rule to be true is meeting
clients or holding training. Rather than spending hours cleaning
my small office, I rent a furnished, professional office space
in downtown Brampton from The Brampton Business Executive
. It is more cost effective than renting a hotel room, you
can rent for ½ a day, refreshments are available and
the offices come in a range of sizes to meet my needs for
training or a one on one meeting. Why fight it. Businesses
specialize in what they can do the best. The business decision
process is quite simple. How many hours will it take me to
do it? What do I charge per hour for my services? How much
will outsourcing cost me? Then add in the aggravation factor
in doing it yourself, the added value a professional image
adds to your business and you have made the decision.
you have received this in error or wish to be removed from
the mailing list, simply reply to this e-mail and Type REMOVE
in the subject line.